Branding + Website Redesign
The United Nations, the Government of Canada, university scholars,and the general public.
To provide academic resources to hold the Canadian government accountable for their promises to improve the status of women in Canada.
The original website was cluttered with information and information was not logically grouped to make things easy to find.
The website was also not responsive for mobile devices.
The new website only contains essential information. The most important goal was to get donations, so the "Donate" button is repeated in bright yellow at the top and bottom of every page. The secondary goal was to educate and serve as a resource to academic scholars and to educate the public. To view the new website, go to: www.fafia-afai.org.
The new website is a custom-made Wordpress website that is responsive as well as multi-lingual (English & French), using the Wordpress Multilingual extension.
The design was created as a 2D mockup in Photoshop, then brought to life using Bootstrap 3.
The original logo was uninspired, representing women with a washroom symbol through a clichéd pink colour. I strongly suggested that FAFIA revamp their logo, and they were glad that they did. FAFIA wanted their new logo to be strong yet sophisticated, so I created a logo with several hands supporting and uplifting one another, to symbolize the collective strength of community when they work in unison. The colours are representative of a flame, symbolizing energy. A good logo is unique and memorable, and I think this logo does just that.
Since FAFIA's website is educational, they wanted to show the evolution of relevant issues and events through a timeline. The text was long and dry to read, so I broke it up through coloured sections, alternating right and left sides for visual interest, and to make a text-heavy section more enjoyable to read.
The elements used on the website use the same colour palette as in the logo, for unity in design and reinforcement of their branding colours.